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IKEA is hiring for its all new store…in Roblox


IKEA is hiring for its newest store. A virtual showroom inside Roblox. Earn £13.15 per hour to serve virtual meatballs. Isn't life strange?

It can be argued that good digital integration is vital for brands that want to stand out in 2024, and IKEA is taking that idea with both hands and hiring ten staff to work in its Roblox store for £13.15 an hour – that’s over the UK minimum wage of £11.44. Co-workers will also have the ability to move departments and get promoted, and IKEA states that they want to hire people based on shared values rather than “simply ticking all the right boxes on a CV.” Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game and in the real world.

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