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Ikea will pay 10 Roblox players to roleplay as employees in its virtual store


Don’t worry if you don’t make the cut; you can still work there for free.

The company announced last week that it plans to pay 10 people £13.15 or €14.80 per hour to work in The Co-Worker Game, a virtual Ikea store in Roblox. The virtual employees will carry out tasks like serving meatballs or helping people find fake furniture or other Ikea items. But this is the first time I’m aware of that a company has offered to pay people real money to work in their Roblox world, and it’s weird, but also seems relatively harmless, and less obnoxious than NFTs.

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