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IMAX embraces AI to expand original content reach

With global content consumption rising and demand for non-English content surpassing that for English movies and shows, IMAX is leveraging AI to scale

“Companies like OpenAI and Anthropic have a different vision of society,” said Akshat Prakash, co-founder and CTO of Camb.ai, in an exclusive interview. “While we are only in the beginning stages of the partnership, we will continue to work together to better explore its potential and how it can best move us forward,” said Mark Welton, President of IMAX Global Theatres. Prakash told TechCrunch that the startup is closing a bigger, pre-Series A round to expand its reach and headcount.

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