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iMerit believes better-quality data, not more data, is the future of AI


iMerit is making its Scholars program widely available. It's a team of experts to fine-tune generative AI models for enterprise applications and, increasingly, foundational models.

“What’s become exceedingly important is the ability to attract and retain the best cognitive experts, because we have to take these large models and make them very customized towards solving enterprise AI problems,” Radha Basu, CEO and founder of iMerit, told TechCrunch. The California- and India-based startup has for the past nine years quietly built itself into a trusted data annotation partner for companies working in computer vision, medical imaging, autonomous mobility, and other AI applications that require high-accuracy, human-in-the-loop labeling. iMerit doesn’t claim to replace Scale AI’s core offering of high-throughput, developer-focused ‘blitz data.’ Instead, it’s betting that now is the right moment to double down on expert-led, high-quality data, the kind that requires deep human judgment and domain-specific oversight.

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