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In a first, federal regulators ban messaging app from hosting minors | The groundbreaking FTC settlement stems from claims that popular app NGL overhyped its anti-bullying efforts and engaged in aggressive marketing to children and teens


The groundbreaking FTC settlement stems from claims that popular app NGL overhyped its anti-bullying efforts and engaged in aggressive marketing to children and teens.

Anapp popular among children and teens, NGL aggressively marketed to young users despite risks of bullying on the anonymous messaging site, the Federal Trade Commission and the Los Angeles District Attorney’s Office alleged in a complaint unveiled Tuesday. NGL, internet shorthand for “not gonna lie,” agreed to pay $5 million and stop marketing to kids and teens to settle the lawsuit, which also alleged that the company violated children’s privacy laws by collecting data from youths under 13 without parental consent. “It was extremely concerning to learn that a new anonymous app, NGL hit the market and found a way to further monetize their dangerous product by charging vulnerable teens for useless hints regarding who is sending them the messages,” Bride said in a statement last year.

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