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In court filing, Google concedes the open web is in “rapid decline”
Google’s position on the state of the Internet is murky to say the least.
In its response to the Department of Justice's requested remedies, Google made a startling claim: "The fact is that today, the open web is already in rapid decline." Meanwhile, time spent on non-social and non-video content is stagnant or slightly declining, and as a result, display ads on the open web earn less. Google's filing may simply be admitting to what we all know: the open web is supported by advertising, and ads increasingly can't pay the bills.
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