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In India, Apple’s iPhone 16e faces stiff competition from older models
Apple has brought the iPhone 16e to offer a more affordable option within the iPhone 16 lineup, targeting emerging markets including India.
The world’s second largest smartphone market (behind China) has fueled significant iPhone sales, with Apple recently cracking the top five vendors in India. In 2024, India became the fourth largest market for Apple, after the U.S., China, and Japan, seeing a record 12 million shipments during the quarter, with 35% YoY growth, per IDC. The timing of launching the iPhone 16e also makes it less attractive as this is not an upgrade season, which usually falls around Indian festivals in the later part of the year, Chaurasia said.
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