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In one trailer, IO Interactive has totally proven it 'gets' Bond - and it's all about the salivating consumerism
When video games are sometimes more cinematic than cinema itself, it was vital that a new Bond channelled that energy. IO appears to be on the right track.
Sixty years on, we live in a world where placement in a Bond film is a hugely lucrative enterprise for business because entire websites exist simply to track the stuff used in the series so you, too, can buy them. | Image credit: IOI At Summer Games Fest, IO Interactive boss Hakan Abrak stood in front of a presentation slide that listed partners secured for the 007: First Light. It's a curious choice, especially in that mustard color - although it's also a bloody cute deep-cut reference, as it's a car driven by Roger Moore in a lesser-known TV role he held before being cast as Bond.
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