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In Response to Google


Google has chosen to send a response to my article to Barry Schwartz of Search Engine Roundtable. Here is my response. (1) On the March 2019 core update claim in the piece: This is baseless speculation. The March 2019 core update was designed to improve the quality of our search

In fact, one of the previous emails that Dischler sends — specifically one where he adds Prabhakar Raghavan — refers to Google’s ads division having “two objects in all of these discussions,” one of them being reversing the “sudden query-driven revenue loss that they saw in Q3” of 2018. In Gomes’ drafted email to Prabhakar Raghavan from 3/23/2019, Raghavan — the head of ads at the time, talking to the head of search — says that “the full year plan is a bad miss and will need drastic steps on the query side,” a statement that suggests that while Google’s advertising “systems” may not affect results, the people in power in ads absolutely did. These quotes, if anything, directly illustrate the issues that Gomes raised in the emails I’ve cited, specifically the concern about more queries not being a good metric for Google Search to aspire to.

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