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In the belly of the MrBeast
what does MrBeast mean?
This is a meaty phenomenon for wordcels trying to understand MrBeast; we can bring any number of critical frames to bear on questions of whether this is altruistic, whether it actually has good effects, what the normative experience of the viewer is…what it means to fit out 2,000 amputees with new protheses, like in the most recent video. The document offers an explicit description of MrBeast’s content creation strategy — and I confess that I feel vindicated by the analytic approach in the book. But because he understands the revenue maximizing principle from leaning into the logics of YouTube viewership, and because he doesn’t have shareholders to dilute his vision, he’s able to take the long-term view.
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