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In the rush to adopt AI, ethics and responsibility are taking a backseat at many companies


ChatGPT sparked a generative AI frenzy in the corporate workplace. Efforts to implement that technology responsibly, however, haven't kept up.

According to Microsoft and LinkedIn's 2024 Work Trends report, which surveyed 31,000 full-time workers between February and March, close to four in five business leaders believe their company needs to adopt the technology to stay competitive. Efforts to use AI responsibly in the workplace are moving "nowhere near as fast as they should be," Tad Roselund, a managing director and senior partner at Boston Consulting Group, told Business Insider. Rather more importantly for a resource-rich giant like OpenAI: Data protection regulators can order changes to how information is processed, so GDPR enforcement could reshape how generative AI tools are able to operate in the EU.

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