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In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report
Gaming advertising platform Anzu and kidtech company SuperAwesome recently released a new report on which they collaborated. The report, called “Gaming the future: how to make an impact with younger generations,” details the effects that in-game advertising has on younger gamers, including how it can inspire interest and brand loyalty. The study pertains to both […]
Nerissa MacDonald, Anzu’s EVP of global sales, said in the report, “This research highlights how gaming has evolved into a cultural cornerstone for younger generations, shaping their social currency and identity. The report suggests that brands that don’t advertise to this demographic run the risk of missing that window of time to build a rapport with young gamers. One notable fact in the report is that young gamers who view ads have a large amount of influence on household spending.
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