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Increased Traffic from Web-Scraping AI Bots is Hard to Monetize
"People are replacing Google search with artificial intelligence tools like ChatGPT," reports the Washington Post. But that's just the first change, according to a New York-based start-up devoted to watching for content-scraping AI companies with a free analytics product and "ensuring that these i...
A spokesperson for OpenAI said that referral traffic to publishers from ChatGPT searches may be lower in quantity but that it reflects a stronger user intent compared with casual web browsing. In the past eight months, as chatbots have evolved to incorporate features like web search and"reasoning" to answer more complex queries, traffic for retrieval bots has skyrocketed. The start-up's findings also add a dimension to mounting evidence that the modern internet — optimized for Google search results and social media algorithms — will have to be restructured as the popularity of AI answers grows.
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