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Independent publishers are being demoted to give way to big sites on Google
We sounded the alarm about independent publishers being demoted on Google to give way to big media sites. This is what happened next.
“Powel, a former Google executive, saw an opportunity to rebuild Money’s editorial strategy around intent-based personal finance content that’s typically surfaced from search results instead of clickbait business stories about celebrities and their wealth. The fact that U.S. News & World Report is hiring an SEO-focused Commerce Editor to publish 70-80 content updates per month tells me that, hopefully, these big media sites will start cleaning up their acts and move away from contracts with the likes of AdVon. In an article titled How Product Recommendations Broke Google, reporter John Herrman explained how Taboola’s proposal “claims to offer the benefits of starting a product-recommendation sub-brand minus the hassle of actually building an operation.”
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