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India leads the way on Google’s Nano Banana with a local creative twist
Indian users turning Google’s Nano Banana into a viral trend engine, from retro AI portraits to figurine-style selfies.
But what is catching Google’s attention is not just how many people are using Nano Banana, it is how: Millions of Indians are engaging with the AI model in ways that are uniquely local, highly creative, and in some cases, completely unexpected. Image Credits: Jagmeet Singh / TechCrunchDespite India leading in downloads, the country does not top in-app purchases on the Gemini app, which has generated an estimated $6.4 million in global consumer spending on iOS since launch, per Appfigures. Google places a visible, diamond-shaped watermark on images generated by the Nano Banana model and also embeds a hidden marker using its SynthID tool to identify AI-generated content.
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