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India stumped on how to cut PhonePe and Google dominance in payments
India is facing a quandary in enforcing long-delayed rules to curb the dominance of PhonePe and Google Pay in the country's booming digital UPI payments India is facing a quandary in enforcing long-delayed rules to curb the dominance of PhonePe and Google Pay in the country's booming digital UPI payments market.
India is facing a quandary in enforcing long-delayed rules to curb the dominance of PhonePe and Google Pay in the country’s booming digital UPI payments market. With Paytm, the third leading player on the UPI charts, fighting for its survival, the NPCI faces a unique challenge to get PhonePe and Google Pay to lower their market share: It doesn’t know how to. Its dilemma has come into focus again after a parliamentary panel asked New Delhi last week to support domestic fintech firms to counter the dominance of PhonePe and Google Pay.
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