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India, grappling with election misinfo, weighs up labels and its own AI safety coalition


Tech companies, who built the tools in the first place, are making trips to India to push solutions for AI safety.

Parsons added that some Indian companies — currently not part of a Munich AI election safety accord signed by OpenAI, Adobe, Google and Amazon in February — intended to construct a similar alliance in the country. The coalition aims to develop an open standard, which taps the metadata of images, videos, text and other media to highlight their provenance and tell people about the file’s origins, the location and time of its generation, and whether it was altered before it reached the user. India’s large population, vast language and demographic diversity make it challenging to curb misinformation, he added, a vote in favor of simple labels to cut through that.

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