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India’s generative AI efforts begin to take shape


From Ola's Krutrim to Reliance, Indian companies are racing to push the bar on generative AI with a focus on Indic language and cultures.

The comment made major headlines, with CP Gurnani, the former CEO of Indian IT firm Tech Mahindra, ambitiously saying that the challenge to build generative AI natively in India was accepted. While it remains to be seen how Krutrim’s models pan out in the real world, when developers and consumers begin to use them, the company has positioned itself as one of the first Indian players to cover all the bases in the much-hyped generative AI space. For instance, Tech Mahindra notes Indus Project’s LLM can lead to the development of a digital helper for more than 140 million farmers, providing them with the required information on loans, pesticides, and other agriculture-related aspects in their preferred language.

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