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India’s JioCinema offers Hollywood streaming for a penny a day to box out Netflix and Prime Video

JioCinema introduced a new monthly subscription plan on Thursday, with the lowest tier costing just 35 cents. The revamp in the pricing strategy comes as JioCinema introduced new monthly subscription plan on Thursday, with the lowest tier costing just 35 cents.

The revamp in the pricing strategy comes as the market-leading service seeks to exert greater pressure on rivals including Netflix and Prime Video. JioCinema Premium subscribers will be able to enjoy the ad-free experience across the platform, including on the ongoing popular cricket tournament, the Indian Premier League, a spokesperson confirmed to TechCrunch. “With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India.”

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