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Indian fintech Jar turns profitable by enabling millions to save in gold
Jar has been profitable after tax for the past two quarters.
While many consumer fintechs focus on affluent urban users or credit products, Jar has gained traction by offering a culturally familiar asset — gold — as a low-barrier entry point to saving. Since then, it has vertically integrated its operations, building an in-house tech stack to purchase, store, and manage gold directly, with BDO serving as its statutory auditor and Brinks as its custody partner. Jar’s user base spans a broad spectrum, from skilled professionals in IT and manufacturing to small business owners and daily wage workers, such as electricians, plumbers, carpenters, and construction laborers.
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