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Indian grocery startup Citymall raises $47M to challenge ultra-fast delivery giants
Indian e-commerce startup Citymall, which focuses on budget-focused grocery delivery for tier 2 and tier 3 towns, said today that it has raised $47
The company’s strategy focuses on building private labels and partnerships with manufacturers to offer goods at lower prices than competitors, while creating margins through operational and supply chain efficiencies. Unlike quick commerce startups, Citymall doesn’t charge any handling or delivery fees, and it typically delivers goods in a day rather than in minutes for value-minded customers who don’t need items immediately. The company buys goods directly from suppliers and uses its community leaders to achieve to low cost of distribution that results in building a healthy gross margin,” Kheterpal told TechCrunch.
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