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inDrive has big plans to become a global ‘super app’ where others have failed
InDrive plans to expand into multiple verticals over the next 12 months across its top markets, starting with grocery deliveries in Kazakhstan.
InDrive, known for its bidding-based ride-hailing model across Asia and Latin America, is rolling out a “super-app” strategy aimed at frontier markets — expanding beyond cabs to deliver daily essentials to its users. Beginning with grocery deliveries in Kazakhstan, InDrive plans to expand into multiple verticals over the next 12 months across its top markets, including Brazil, Colombia, Egypt, Pakistan, Peru, and Mexico. Smit told TechCrunch that InDrive is using a dark store model for grocery deliveries in Kazakhstan, with most items focused on ready-to-eat meals and around 10% consisting of fresh products — part of a strategy to boost customer retention.
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