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Infinite Reality acquires 3D avatar creator Action Face


Infinite Reality, an immersive AI firm doing digital media and ecommerce, has acquired Action Face, an AI-powered avatar creation platform.

In addition to integrating Action Face’s technology, iR will also continue to nurture the company’s impressive relationship with partners, which includes NBALAB,the National Basketball Association’s research and development incubator focused on innovative design,imaginative concepts, and strategic partnerships. The all-stock transaction, which values Infinite Reality’s shares at $3.5 billion, showcases strong market confidence in iR’s vision and capabilities, and underscores the company’s unwavering commitment to strategic growth and innovation. “We see immense potential for applying Action Face’s technology within our platform, and in service of our clients across sports, entertainment, retail, and other business verticals,” said John Acunto, CEO of Infinite Reality, in a statement.

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