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Infinite Reality acquires revived music service Napster for $207M
Infinite Reality, a tech company focused on immersive digital media and ecommerce, has agreed to acquire music brand Napster for $207 million.
Napster, a fully-licensed independent music service, delivers over 110 million high fidelity tracks from the top artists in the world to its loyal global subscriber base. Infinite Reality said it plans to transform Napster beyond streaming into a social and interactive music platform, leveraging its immersive technology and audience network of digitally native fans. “This strategic move aligns with Infinite Reality’s vision to lead an internet industry shift from a flat 2D clickable web to a 3D conversational one – giving all creators modern tools to better engage, monetize, and measure their audiences.”
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