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Infinite Reality will acquire virtual shopping platform Obsess
Infinite Reality, an "immersive technology" company (previously known as the metaverse) has acquired virtual shopping firm Obsess.
The company’s proprietary platform has transformed digital retail across multiple sectors, including beauty, fashion, food and beverage, and media and entertainment, powering hundreds of sophisticated 3D storefronts for global brands such as Ralph Lauren, L’Oréal, Crate & Barrel, e.l.f. “Obsess’s stellar track record of building successful 3D virtual stores for major brands is a testament to the incredible opportunity ahead,” said John Acunto, cofounder and CEO of Infinite Reality, in a statement. Discovery Sports, including the launch of the FIM SGP-VERSE app, the world’s first socially interactive and fully immersive speedway experience with features such as customizable camera streams, an exclusive pit reporter feed and on-demand video content.
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