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Influencer running for U.S. Senate challenges campaign finance rules
Senate candidate and online influencer Caroline Gleich asked regulators to modernize campaign finance rules she says disadvantage people who make a living online.
On Wednesday, Gleich, a professional ski mountaineer and online content creator, filed a request seeking permission to sidestep campaign finance rules that she says disadvantage influencers who make a living generating sponsored posts on social media. Under current FEC rules, any sponsored social post that features Gleich and is distributed in Utah within 90 days of the Nov. 5 election could be considered a “coordinated communication.” As such, it would count as an in-kind political contribution and have to be listed in her campaign finance reports. Although content creators play a growing role in politics and are part of an industry set to be worth nearly half a trillion dollars annually by 2027, according to Goldman Sachs, the federal government collects little data on the sector.
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