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Influencers Are Hawking Wellness Products in Response to the LA Fires
Essential oils, detox regimens, parasite cleanses, and raw milk have entered the disaster economy.
With smoke filling the air of many neighborhoods, the wellness machine has sprung into action, promoting tinctures, detox products, essential oils, parasite cleanses, and even raw milk as “treatments” for its effects. Many focus on the impact of wildfire smoke on people’s lungs, and suggest potential “treatments,” including supplements, powders, and essential oils, alongside often-cited “detox” tools like drinking apple cider vinegar or taking activated charcoal. Some of the advice promoted by influencers and doctors who use social media have included commonsense, low-risk strategies that public health departments also recommend: using an air purifier at home, a saline nasal spray to help with irritation and congestion, and wearing high-quality masks outdoors.
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