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Innovating in the shadows of Big Tech: how cannabis companies are building their own retail solutions
When it comes to cannabis, necessity isn’t just the mother of invention, it’s the driver of a whole new ecosystem.
Co-founded by MIT graduate and Army veteran Socrates Rosenfeld, Jane powers over 35 million legal transactions annually and partners with thousands of dispensaries and brands across 39 U.S. states. Headed up by industry veteran Rick Bashkoff, Lit Alerts aggregates live menu data across markets to deliver insights on pricing, product availability, and sell-through performance. Recognizing that traditional ERP systems couldn’t meet the demands of a hyper-regulated, fragmented market, TerrAscend has assembled a modular, cloud-based tech stack using cannabis-native platforms.
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