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Inside Intuit’s GenOS update: Why prompt optimization and intelligent data cognition are critical to enterprise agentic AI success
Intuit is using advanced genetic algorithms to help with prompt optimizations that could have significant impact for users.
The company has increasingly focused on agentic AI workflows that have had a measurable impact on users of Intuit’s products, which include QuickBooks, Credit Karma and TurboTax. While prompt optimization solves the model portability challenge, Intuit’s engineers identified another critical bottleneck: the time and expertise required to integrate AI with complex enterprise data architectures. Organizations must think beyond simple chatbots or document retrieval systems to remain competitive, focusing instead on multi-agent architectures that can handle complex business workflows and predictive analytics.
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