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Inside Netflix’s bet on advanced video encoding

2025 will make the job even harder.

And while the rest of the world marveled at all those celebrities and their glitzy outfits sparkling in a sea of flashing cameras, Aaron’s mind immediately started to analyze all the associated visual challenges Netflix’s encoding tech would have to tackle. The company’s content delivery servers would automatically choose the best version for each viewer based on their device and broadband speeds and adjust the streaming quality on the fly to account for network slow-downs. Meridian looks like a film noir crime story, complete with shots in a dusty office with a fan in the background, a cloudy beach scene with glistening water, and a dark dream sequence that’s full of contrasts.

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