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Inside the Beef Industry’s Campaign to Influence Kids
Big Beef is wooing science teachers with webinars and lesson plans in an attempt to change students’ perceptions of the industry.
“Furthermore, NGSS requires teachers to approach challenging topics such as climate change and sustainability,” reads an AFBFA funding authorization request for its education program. It continues: “Teachers and students are receiving information from educationally trusted sources that do not represent agriculture accurately or in a balanced way, and beef production is often the target of misinformation. Getting beef-industry-funded learning resources in front of young people is also an opportunity for the industry to paint eating beef as a socially and environmentally acceptable thing to do, says Jacquet.
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