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Inside the Reluctant Fight to Ban Deepfake Ads


Without new rules, campaigns could hoodwink voters with AI-generated ads. And no one really seems to be taking the threat seriously.

The Federal Election Commission was petitioned by the advocacy group Public Citizen to create rules requiring FCC-like disclosures for all political ads, regardless of the medium, but the agency has yet to act. The Senate Rules Committee passed three bills to regulate the use of AI in elections, including disclosures, earlier this month, but there’s no promise it will hit the floor in time to make a difference. That’s not many days to get something related to AI disclosures over the finish line, especially before the Biden and Trump campaigns, and all the downballot politicians, start dumping even more cash into ads on social platforms.

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deepfake ads

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reluctant fight