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Inside the strange launch of Daylight Computer and first impressions


Feature Picture this: the members of Rusted Root, the one-hit-wonder world music band from the 1990s that’s been haunting us in car commercials and romantic comedies for the past two decades, suddenly decide to reinvent themselves as tech entrepreneurs. They pack their bags, move to San Francisco, and start a computer company. What would their product […]

Picture this: the members of Rusted Root, the one-hit-wonder world music band from the 1990s that’s been haunting us in car commercials and romantic comedies for the past two decades, suddenly decide to reinvent themselves as tech entrepreneurs. Rather than waxing poetic about the product’s features, the company’s grand vision, or the hard work of the team, Katta launches into a deeply personal and introspective monologue about his own struggles with self-love, musings on the nature of technology and the human condition, and the emotional toll of being a founder whose mother worried he wasn’t living up to his Stanford-educated potential. In a world where health and wellness have become a booming industry and a status symbol for those with disposable income, the Daylight Computer seems perfectly positioned to capitalize on the growing backlash against smartphone addiction and the always-on lifestyle.

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