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Inside the weird, shady world of click farms


Jack Latham’s new photobook, Beggar’s Honey, is an unflinching look behind the curtain of the endless stream of content that dominates our lives.

Over the past four years, he had been searching for access to a click farm – shadowy operations that use large numbers of electronic devices to boost engagement online and manipulate algorithms – and after connecting with some people on hacker forums, he was now visiting one for the first time. Those shots he took during his travels, showing the endless telephones laid out neatly in rows, are presented in his new photobook Beggar’s Honey, alongside obscured, surreal pictures he manipulated from people who reached out to him asking for boosts to their content. Latham’s work helps unravel and interrogate the authenticity of what we view through our screens, while also raising questions about what success means in today’s hyper-online, personal branding driven world.

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