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Instacart launches Fizz, a new app for ordering drinks and snacks for parties


Instacart has launched a new drinks and snack delivery app called Fizz, the company announced on Tuesday. The 21+ app is built for friends and family and

“It’s becoming more and more common when people gather that they share in contributing to what it takes to put together a party, but then they do this kind of bill-splitting thing,” Daniel Danker, Instacart’s Chief Product Officer, told TechCrunch. “With our new Fizz integration, we’re solving another big logistical headache: stocking up for a gathering and making sure everyone’s tastes are accounted for—bringing your whole event to life in a just a few taps,” Partiful CEO Sherya Murthy said in a statement to TechCrunch. Although Drizly and Fizz share some similarities, Instacart is taking a different approach by incorporating a social aspect in its new app, as it aims to capture the attention of Gen Z and millennials to drive its success.

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