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Instagram announces changes to replace reposts with original content, add labels to reposts linking to the original, and remove content aggregators from recommendations.


Today we’re announcing four changes to how we rank content to give all creators a more equal chance of breaking through to new audiences. ✔️ A new input to ranking that will give smaller creators more distribution. ✔️ Replacing reposts with original content in recommendations. ✔️ Adding labels to reposted content, linking to the original creator. ✔️ Removing content aggregators from recommendations.

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