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Instagram co-founders’ news aggregation startup Artifact to shut down
Artifact, the news aggregator-turned social network from Instagram's founders is shutting down. On Friday, the startup announced via a blog post it had
On Friday, the startup announced via a blog post it had made the decision to “wind down operations” of the app launched over a year ago, saying that the market opportunity wasn’t big enough to warrant contained investment. In the blog post, penned by Instagram and Artifact co-founder Kevin Systrom, he writes that acknowledging the market reality is something startups often fail to do, but “making the tough call earlier is better for everyone involved.” For Artifact, it hadn’t quite defined what it wanted to be — a Twitter-esque conversation and discovery platform, a Pinterest rival for discovering interesting links, or an AI-powered news engine.
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