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Instagram cofounder Kevin Systrom calls out AI firms for ‘juicing engagement’ - The Economic Times


Speaking at StartupGrind, Systrom urged AI developers to focus on quality responses instead of chasing superficial engagement metrics. This comes against the background of OpenAI rolling back a GPT-4o update after users raised concerns about its overly flattering and excessively agreeable tone. The sycophantic behaviour drew criticism from users and even led the companys CEO, Sam Altman, to describe it as “annoying.”

His comments follow claims made last month on X, where Elon Musk appeared to agree with a user who suggested OpenAI's GPT-4o was purposefully crafted to be emotionally engaging and addictive. Entrepreneur Mario Nawfal alleged that GPT-4o’s emotionally resonant design wasn’t an accident, but a strategic choice to enhance user appeal. While he called the move “genius” from a business standpoint, he also warned of a potential “slow-motion catastrophe” in the long run.To this, Musk simply replied: “Uh oh.”Just days ago, OpenAI rolled back a GPT-4o update after users raised concerns about the chatbot’s overly flattering and excessively agreeable tone.

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