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Instagram commits to user experience by removing the annoying 'rug pull' feature

Instagram Head Adam Mosseri has recently confirmed through an AMA Story.

When an average user opens Instagram, the annoying refresh of already-preloaded video on the feed is a feature dubbed “rug pull.” Mosseri shared it, and as many of the audience members found the feature “really annoying, ” the company has now chosen to remove it entirely. In a recent AMA Story (via The Verge) on the social media platform, Instagram Head Adam Mosseri indicates that the said feature was internally called “rug pull.” And it was featured “because we were trying to load new content, and it was taking a while, so we showed you something that was already downloaded in the meantime, and it is generally good for engagement, ” said Mosseri in the respective story. For example, if they hear a song attached to the reel, clicking on the audio track will feature a new Spotify Add button.

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