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Instagram confirms test of ‘Flipside,’ a feature that turns ‘finstas’ into an official product
Instagram head Adam Mosseri confirmed the company is testing a feature called Flipside -- an experiment that would essentially turn users' "finstas" --
Though long-used among Instagram’s younger demographics, finstas entered the broader public conversation in 2021 when Senator Richard Blumenthal pressed a Meta exec during a Congressional hearing about whether the company would “commit to ending finsta.” The flub was another example of how those who are in the position of regulating technology don’t fully understand how it works. While Blumenthal was mixed up about the specifics, the larger question remains about how easy it is for kids to set up separate accounts outside of the reach of Instagram’s built-in parental controls. Meta has not yet said where Flipside is being tested or on which platforms, but users are sharing their thoughts about the product on Threads and X, with some warming to the idea of an easier way to manage a finsta with others more cautious or with concerns over monetization and child safety matters.
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