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Instagram creators can now make AI doppelgangers to chat with their followers

Meta is starting to roll out its AI Studio, a set of tools that will allow Instagram creators to make an AI persona that can answer questions and chat with their followers and fans on their behalf.

Now, Meta is making the tools available to more US-based creators and giving the rest of its users the chance to experiment with specialized AI “characters.” Meta previously experimented with AI chatbots that took on the personalities of celebrities like Snoop Dogg and Kendall Jenner, but those “characters” proved to be largely underwhelming. Meta will also allow any user to create custom AI “characters” that can chat about specific topics, make memes or offer advice.

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