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Instagram creators can now make AI versions of themselves

Instagram will soon be bringing AI characters made by creators to the platform, with tests to begin in the U.S under new AI studio.

The announcement comes on the same day (June 27) that the startup Character.AI shared the new feature where users can talk with AI avatars over a call. In an interview with Kallaway, the CEO of Facebook and Instagram explained how the beginning stages will be like an experiment to see what works: “I don’t think we know going into this, what is going to be the most engaging and entertaining and trust-building formula for this. Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC.

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