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Instagram creators can now turn on replies in broadcast channels

Channel interactions are starting to mirror Instagram.

Creators can also publish time-sensitive “Prompts” to their channels, presented as questions like “what are you having for dinner today?” to encourage audience engagement. Instagram is also rolling out new metrics for creators to track, including total number of interactions, story shares, and poll votes, alongside “personalized, actionable guidance” that can help them grow and manage their audiences. Meta hasn’t mentioned if they’ll eventually be rolled out to its other platforms, but given Instagram was the first to launch broadcast channels it may be being used as a testing ground.

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