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Instagram deals reveal Meta is offering TikTok creators as much as $300k to post
With TikTok's US future in limbo, Meta is sending creators exclusive content deals offering thousands of dollars in exchange for Instagram reels.
With TikTok's US future in limbo, Meta has been contacting creators and their teams with deals offering thousands of dollars in exchange for exclusive video content on Instagram reels. The second talent manager with knowledge of these deals said some of their clients turned down the offer, citing reasons like exclusivity and overall frustration with Meta. Creators must post more short-form video content overall on Instagram during this period than on any other platform, such as TikTok, YouTube, Snapchat, or X.
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