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Instagram Edits topped 7M downloads in first week, a bigger launch than CapCut’s
Instagram Edits, Meta's newly released video creation app, had a bigger debut than its direct competitor, ByteDance's CapCut, once did. The new app, which
The new app, which today helps users craft videos for Instagram reels, stories, and other social posts, was downloaded an estimated 702,900 times on iOS devices during its first two days on the market. Edits’ fast adoption also led to the app achieving a high ranking during its debut, Appfigures found, which could help boost its downloads further and increase competition. The ByteDance-owned app, popular with TikTok creators, launched in April 2020 and has since been downloaded on iOS and Android 1.22 billion times worldwide, excluding China.
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