Get the latest tech news

Instagram faces backlash for lowering quality of low-engagement videos


In a recent exchange on Threads, Instagram boss Adam Mosseri confirmed that the platform downgrades the video quality of older content in certain scenarios. "If something isn't...

Bottom line: It's not uncommon for content creators to invest a significant amount of time and money into their productions but depending on what platform is used for sharing, it could end up being all for not. In a recent exchange on Threads, Instagram boss Adam Mosseri confirmed that the platform downgrades the video quality of older content in certain scenarios. Successful creators, meanwhile, might be compelled to delete older content that is no longer performing well because it is now being presented in a lower quality that makes their brand look bad.

Get the Android app

Or read this on r/technology

Read more on:

Photo of Instagram

Instagram

Photo of quality

quality

Photo of backlash

backlash

Related news:

News photo

Instagram lowering quality of less viewed videos 'alarming' creators

News photo

Instagram (and Meta) Throttle Video Quality as Views Go Down

News photo

Mosseri confirms Instagram reduces video quality for posts that aren’t raking in views