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Instagram fixed an issue that caused posting multiple Stories to tank your reach


Instagram fixed a bug that made posting multiple Stories in a day hurt the reach of your Stories overall.

The fix addresses a common complaintshared by creators in the last year that they were disincentivized to use Stories because of how regularly using the feature impacted the number of people who actually saw their posts. But much like YouTube, Instagram is an increasingly professionalized platform where people post in the hopes of expanding their reach and earning a living off their content. That creates an interesting dynamic between Mosseri's regular announcements and users trying to suss out the nuances of the platform's algorithm.

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