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Instagram gives creators more insight into their reels’ performance
Meta continues to target creators in the days following the U.S. TikTok ban. In addition to paying TikTok creators big bonuses to publish reels, Instagram
The social network is rolling out a new metric called “View Rate” that lets creators see what percentage of their followers and non-followers continue to watch their video after the first three seconds. Image Credits: InstagramIn addition, Instagram will start giving creators more actionable tips to understand if their reels are performing better or worse than usual. In addition to the bonuses, Instagram has been trying to lure TikTok creators over to its platform with promises of content deals and support to grow their communities.
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