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Instagram Goes After Accounts That Only Repost Other People's Content
The algorithm changes will reward smaller creators and original content while downranking aggregators and profiles that exist only to post existing Instagram content.
The first step in Instagram's plan is to tweak the algorithm to give all creators an equal shot at going viral on the platform by showing videos to a smaller audience. As a result, accounts that repost content can expect steep declines in viewership over the coming months. The algorithm updates, which should begin rolling out in the coming months, are the latest of several changes to improve Instagram usability, including the ability to edit chats and turn read receipts on and off, as well as bulk-delete spam follower and tag requests.
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