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Instagram has 3 billion users. Or does it?
Meta says Instagram passed the 3 billion threshold in Monthly Active Users. But does being a MAU mean what Zuckerberg's team says?
Still, there is some evidence to suggest that a Monthly Active User ain't what they used to be — and that counting the amount of time spent on the app may be a more relevant metric. The brand new redesign, which hides the post button and prioritizes DMs and Reels, makes Insta feel less friendly (at least to this user) than ever. For now, perhaps the clearest snapshot of the social media landscape emerges if you multiply number of billion MAUs by daily average usage minutes.
Or read this on Mashable
